Specialty Fibres & Yarns compendium from Fibre2Fashion

19 May '17

2 min read

The textile industry is witnessing a new wave of innovation due to the advent of specialty fibres and yarns. To provide unique insight into the increasingly popular specialty fibres and yarns industry, and assist industry players in making the most of a plethora of opportunities, Fibre2Fashion is going to launch a ‘Specialty Fibres & Yarns Compendium’.

Owing to technological advancements and the increasing demand for lightweight and high-strength composite materials, the specialty fibres and yarns industry is currently witnessing a high growth period. What makes these fibres and yarns immensely popular is that they come with a unique set of consumer-friendly qualities and mechanical properties, such as stain resistance, waterproofing, stretching, durability, and thermal stability.

“Providing a 360-degree coverage of the factors driving the specialty fibres and yarns market, the compendium will serve as a rich source of information for the industry. It will enable textile industry players to keep abreast with the shifts and trends in the specialty fibres and yarns landscape,” explains Jose Daniel, executive director at Fibre2Fashion, the world’s leading trade portal for the textile-apparel-fashion industry.

“While providing a platform to showcase a brand’s strength and ramp up its visibility, the compendium will help companies connect with their target audience, thereby increasing engagement and also a chance to discover potential partnerships,” he adds.

To be launched at Premiere Vision 2018, the compendium will provide exclusive coverage to the participating companies through an online showcase and a featured profile in print compendium covering strategic initiatives, offerings, white papers, case studies, and contact information.

It will also offer an integrated brand promotion approach for focused marketing. This will include the launch of the compendium at the prestigious trade fair, its subsequent circulation among the leading industry players, and its marketing via campaign newsletters and video on F2F TV.

Further, an online showcase and a downloadable version of the compendium will help in increasing awareness and boost brand recognition.

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Fibre2Fashion News Desk – India

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