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Sustainability key focus at Euratex Milan convention
Nov '15
The European Apparel and Textile Confederation (Euratex) held its 4th convention on November 18, 2015 on the sidelines of ITMA 2015, with sustainability being the key focus.

“An outstanding part of the event was the round table discussion among the managers of well-known European textile and clothing companies,” the trade body said in a press release.

“Investing in development of sustainable materials is the key for Sympatex Technologies,” Michael Kamm, the company's CEO said.

According to EURATEX, Germany-based Sympatex is constantly developing innovative products that serve the changing market requirements.

“For example, the Sympatex membrane made of safe polyester is 'guaranteed green' made from recycled PET bottles,” Euratex added.

“Consumers are becoming more sensitive regarding the quality and origin of the wearable goods and devices,” Elizabeth Ducottet, CEO of Thuasne observed.

The Thuasne Group was founded in 1847 in France and currently the company is the leading producer of medical textile devices in Europe.

Ducottet underlined that to be a leader in this competitive market, the company is investing in the most advanced solutions integrating textile and non-textile materials for the comfort of consumers.

Collaborative approach to manufacturing helps the European companies to compete with existing Asian integrated production models.

Milan Lušic from Croatian clothing producer Varteks Group emphasised the importance of digitalisation of textile and fashion companies.

In response to the global crisis, Varteks strengthened its network to build a more focused and collaborative value chain.

“This is essential in the view of current trends of personalisation and mass customisation in the future,” the press release noted.

All the speakers agreed that buyers of clothes and other textile-based goods should become more responsible in their choices.

Alejandro Laquidain, CEO of Spanish fabric manufacturing company Lakidain, pointed out that consumers praise 'green' products, but unfortunately, they are often not willing to pay a higher cost.

CEO of Italian Fil Man Made Group Andrea Parodi which is experimenting with new yarns stated, “European companies are eager to improve and invest in sustainability.” (AR)

Fibre2Fashion News Desk – India

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