Sweden's Coloreel receives financing from Nefco for global expansion

Using 100 per cent recycled polyester threads, Coloreel offers the design freedom of digital print, including unlimited colours and effects, while delivering quality embroidery. On-demand thread colouring and fully recycled materials reduce the environmental impact of embroidery and make Coloreel a unique partner for sustainable clothing companies, the company said in a media statement.

All known embroidery machines on the market rely on individual pre-coloured reels of thread for each colour used in the embroidery process. Coloreel’s unique, patented technology addresses this issue by using a single recycled polyester thread as input, thereby eliminating the need for pre-coloured threads, which are a significant cause of wastewater pollution. Coloreel’s on demand solution will also reduce the amount of wasted thread in the embroidery process.

Coloreel’s innovation was driven by the significant environmental impact of the textile industry and the challenges posed by traditional methods of handling threads, which require many hundreds of thread reels to be stocked while still not ensuring the right colours are available to complete subsequent production orders.

“We are excited to provide this financing for Coloreel because the company has the potential to make embroidery and clothing production far more sustainable than it is today and enable a major step towards circularity in the textile industry,” Fredrik Larsson, investment adviser, Nefco, said in a statement.

“The Nefco financing will go a long way in supporting our international expansion. It is also a strong acknowledgement of the sustainability benefits we can offer the textile industry,” Torbjörn Bäck, CEO, Coloreel, said.