Haelixa ensures full traceability for new ORGANITRACK by BKS Textiles

This cotton is tagged with Haelixa’s DNA markers which provide products with a unique fingerprint, hence establishing proof of origin and securing transparency across the entire supply chain. These versatile, non-intrusive, robust and harmless markers are GOTS approved and are compatible with Standard 100 by Oeko-Tex. Third party testing verifies the integrity of marked ORGANITRACK products and authenticates their history, giving retailers and brands the comfort of standing behind the product claims made, Haelixa said in a press release.

“Organic cotton has become a crucial driver of sustainability in the textile industry, with the numerous benefits it brings to the environment and the farming community.  At the same time, cases of fraudulent claims, passing off conventional cotton as organic, have been increasing rampantly lately. This makes traceability absolutely crucial and we are very pleased to partner with Haelixa in providing a fool-proof organic cotton solution to our customers,” said Dr Sudha Anand, director marketing of BKS Textiles.

“It is always a great honour for us, when customers choose our DNA marker to make traceability a key feature of a new collection. Knowing how important sustainability is especially for the millennial generation, being able to provide a forensic proof for the authenticity of the fibre helps to reassure the end-consumer,” Dr Michela Puddu, CEO and co-founder of Haelixa, said.