Home / Knowledge / News / Textiles / Teijin joins Thailand football team's advertising campaign
Teijin joins Thailand football team's advertising campaign
10
Mar '17
Left:Tadashi Sakata, President, Teijin Polyester (Thailand) Limited & Chanathip Songkrasin
Left:Tadashi Sakata, President, Teijin Polyester (Thailand) Limited & Chanathip Songkrasin
Teijin Polyester (Thailand) Limited (TPL), a Teijin Group subsidiary in Bangkok, Thailand that manufactures and sells polyester fibre, has announced that the company has decided to teamed up with Muangthong United, the Thai footballer club, and Thai national team footballer, Chanathip Songkrasin, in the company’s first corporate advertising campaign.

The new campaign is expected to help raise awareness of the Teijin brand and strengthen TPL’s recruitment of excellent personnel in Thailand, a key hub in Teijin’s global production operations. Advertisements featuring Chanathip on TV, billboards, online, and at employment fairs will run for one year beginning May 1, 2017.

Teijin has been steadily expanding business in Thailand since establishing a local office for polyester fibres sales and import/export in 1966. Thailand is now home to seven Teijin companies and about 1,500 employees. Teijin’s most recent direct investment in Thailand was the opening of a meta-aramid fibre production facility in August 2015.

TPL has been sponsoring the Japan Dream Football Association (JDFA), an organisation that supports the nurture and development of young football players in Southeast Asia, since 2012.

Teijin also supports the All Japan High School Soccer Tournament since 1991. The Teijin Soccer School in Matsuyama, Japan runs with the volunteer assistance of former Matsuyama Factory team members. The company has also established the Teijin Academy Fuji human resources development centre together with the Japan Football Association in 2015.

Teijin develops high-performance polyester fibres for sportswear featuring properties such as moisture absorbency, waterproofing, stretchiness and deodorant and bacteria resistance. Also, Cordley high-grade artificial leather by Teijin features softness, durability, and lightness for sports shoes and balls.

Teijin Frontier, the Teijin Group’s fibre-products converting company, works with Japanese J League football teams GAMBA OSAKA and F.C. Tokyo to collect pet bottles at football stadiums for recycling into team goods based on THINK ECO, one of the company’s highly functional materials and environmental action policy initiatives. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search