Home / Knowledge / News / Textiles / Tengri 'Bright' ambassador for sustainable luxury fibres
Tengri 'Bright' ambassador for sustainable luxury fibres
20
Jan '17
Courtesy: Selfridges
Courtesy: Selfridges
Sustainable knitwear manufacturer Tengri, has been selected as the ‘Bright’ ambassador for sustainable luxury fibres. This is a part of the ‘Bright’ series been launched by Selfridges, British department store chain. The series launched in 2016 is an annual retail platform that focuses on new creative talent and sustainability in fashion.

Tengri is showcasing its signature noble yarns and fabrics in Selfridge’s Material World campaign launched recently. The campaign is a series of consumer engagements to create awareness on sustainability. Tengri is demonstrating its innovation in noble yarns of the Khangai Yak, a species that roams in the remote Khangai Mountains of western Mongolia.

The Material World campaign will continue till March 2017. The campaign will host conversations around developments in sustainable fashion design and retailing, share stories of best future-gazing design and production, while honouring the strengths of traditional textile manufacturing practices in UK and beyond.

An exclusive line of sustainable knitwear has been created for the campaign, including a contemporary Varsity Jacket, and special edition marl beanies and scarves, which will be available at the Selfridges’ department.

“As an innovator in noble yarns and the first brand to manufacture yak fibres here in the UK as a sustainable alternative to cashmere, we are honoured to be invited to take part in this high-profile creative initiative as the ambassador for luxury fibres. We are slowly seeing positive shifts in consumer attitudes to sustainability, but it’s essential for influential retailers to drive the change for good to protect our planet and our future. We’re proud to sit with so many talented brands selected for Material World, and to be spearheading a sustainable fashion revolution,” said Nancy Johnston, Founder of Tengri.

With award-winning environmental credentials, Tengri champions sustainable manufacturing, using prestige noble yak fibres. These are hand-combed from an indigenous breed of yak, which has less impact on biodiversity than non-indigenous and domesticated animal species, such as cashmere goats, introduced and bred for their fibres. Overgrazing of cashmere goats is leaving nearly 90 per cent of Mongolia’s pasture land in danger of desertification. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search