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Traceable Lenzing EcoVero fibres for sustainability
Oct '17
Courtesy: Lenzing
Courtesy: Lenzing
Lenzing EcoVeroTM branded viscose fibres from Lenzing, with its state-of-the-art identification technology, are helping eco-responsible fashion retailers and brands become more transparent, keeping up with demands of sustainability-minded consumers. Well known retailers are now teaming up with Lenzing to advance their sustainability strategies.

Society's environmental awareness has been growing steadily over the last decade, especially in the fashion and textile industry. Consumers today expect responsible retailers and brands to know their supply chains and to be able to trace product origins. To meet these increasing consumer demands, the industry is anxiously looking for more sustainable and transparent supply chain solutions.

With Lenzing EcoVero fibres, Lenzing launches unique environmentally friendly and traceable viscose fibres. A special manufacturing system enables Lenzing to identify Lenzing EcoVero fibres in the final product, long after the textile processing and conversion steps have been completed. This ability to easily verify the original fibres means that retailers and brands can be sure that they are indeed incorporating Lenzing's eco-responsible viscose fibres, and not just any generic viscose that might not be in line with their sustainability goals. With this special identification technology for Lenzing EcoVero fibres, Lenzing provides an one-of-its-kind solution for the fashion industry and its supply chain to respond to consumer demands for reliable visibility of product origins that can be traced back to the fibre.

Lenzing enforces strict environmental standards during viscose production and has invested millions over the years to achieve eco-resposible production processes. Lenzing's viscose production sites where Lenzing EcoVero fibres are made comply with the stringent guidelines of the EU Ecolabel, a world-leading environmental manufacturing standard. Lenzing is also very transparent regarding raw material sourcing practices. Lenzing EcoVero fibres are made from wood. The wood comes from sustainable forestry plantations that are independently certified by industry-leading associations. Lenzing has a comprehensive wood sourcing policy that goes above and beyond the call of duty to ensure that the most sustainable wood sources are used for viscose production. Lenzing EcoVeroTM fibres set a new industry standard in sustainable viscose based on the use of these sustainable wood sources (FSC or PEFC certified) and an ecological production process with significantly lower emissions and water impacts than conventional viscose.

Leading industry brands and retailers are teaming up with Lenzing and are using Lenzing EcoVero fibres in their collections to improve transparency and traceability, two critical components of a verifiable sustainability strategy that is in line with the demands of today's market.

For Gina Tricot, a Scandinavian retailer, Lenzing EcoVero fibres are the solution for viscose fibres. "With the viscose fibre EcoVero from Lenzing, we can offer our customers an eco-friendly solution for the viscose segment. We appreciate the high standard in Lenzing's eco-friendly fibre production. Also, supply chain transparency is getting to be for us more and more important as customers want to know which kind of material is used for their garments. With the new identification technology from Lenzing, which is used in EcoVero fibres, we have full supply chain transparency. Our consumers can be sure that they are buying eco-responsible viscose garments", says brand director Anna Appelqvist.

Another retailer from Sweden, Lindex consider to take Lenzing EcoVero fibres into their collection. "We support Lenzing in their efforts of transitioning towards more sustainable viscose production. EcoVero fibres show concern for the origin of raw material as well as having a reduced environmental impact in the production process. We hope that this initiative will drive the development towards producing more sustainable viscose in the industry", explains production sustainability manager Anna-Karin Dahlberg.

"The German brand ARMEDANGELS Viscose fibre production had been taking the wrong way for long time. We are more than happy to see Lenzing taking now the right step and being a pioneer in the industry by offering the first clean and sustainable viscose fibre made from certified wood in a new and clean process with the highest standards. Allowing brands to identify the use of Lenzing EcoVero fibres in the final product is adding an increased level of trust in the supply chain, thus ensuring full traceability. As a radically responsible fashion brand this is a great match for us and we are excited to be working with Lenzing to include EcoVero in our future product range", CEO Martin Höfeler is convinced. (SV)

Fibre2Fashion News Desk – India

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