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Unifi to educate consumers on fibre recycling with US tour
07
Dec '15
Unifi, Inc.'s recycled fibre brand Repreve has launched a multi-stop, national recycling education tour as the next phase of the Repreve 'TurnItGreen' movement.

Together with partners such as Marvel Universe, Detroit Lions and Unc-Chapel Hill, the Repreve mobile tour showcases high-quality products that can be transformed from plastic bottles that consumers recycle.

“Repreve 'TurnItGreen' tour will make its first stop in San Francisco at The North Face Endurance Challenge presented by Gore-Tex,” a Unifi press release informed.

The tour will feature a Repreve-branded trailer with interactive displays of how Unifi transforms plastic bottles into recycled fibre for products.

It will also have interactive gaming units and activities in which participants can win prizes from brands that make Repreve-based products, including scarves, shirts, blankets, canvas artwork, posters and koozies.

“The national TurnItGreen tour will make stops throughout the United States at schools, retail locations and major entertainment and sporting events,” Unifi added.

These include The North Face Endurance Challenge Series presented by Gore-Tex, Volcom action sport events and Unc-Chapel Hill games.

The tour will also visit elementary schools where Repreve together with Marvel Universe, will host the Repreve Recycling Rally that encourages K-5 students to recycle the most plastic bottles to win Marvel Universe Live tickets.

“Additionally, students will learn the basics of recycling and enjoy bottle transformation-themed activities in class that reinforce what else a bottle can become,” the plastic bottles recycler informed.

COO at Unifi Roger Berrier said, "Since we began making Repreve, we have recycled more than 4 billion plastic bottles into quality products and we anticipate the TurnItGreen tour will help us continue to grow that number."

The mobile experience is sponsored by Polartec, Sage, Renewtra, Volcom and SnapBox, and will be led by a Repreve branded Ford F350, which utilises Repreve-based fabric made from 16 plastic bottles in its upholstery. (AR)

Fibre2Fashion News Desk – India


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