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UPTPA to be first official state partner at Ambiente 2016
30
May '16
Courtesy: Messe Frankfurt
Courtesy: Messe Frankfurt
Uttar Pradesh Trade Promotion Association (UPTPA) has announced its association as the official state partner of Ambiente India 2016, an interior décor and home textile fairs by Ambiente India and Heimtextil India, to promote the state's popular art and craft. The fair will be held in New Delhi, from June 22-24, 2016.

UPTPA will have an exclusive pavilion at Ambiente India where members and artists will display traditional interior décor products that capture the heritage of Uttar Pradesh.

Indian art forms like zardozi embroidery, terracotta, and jewellery will be on live demonstration by local artisans giving interior decorators, architects, retailers and buying agents a chance to experience the development process.

“Ambiente India 2016 will be a valuable experience for our interior traders and artists to commercially expose their art as well as to connect with renowned interior decorators and market buyers who can carry forward our trade and heritage, “said Neena Sharma, I.A.S commissioner and director industries, UP.

Raj Manek, executive director and board member,  Messe Frankfurt Asia Holding, said, “While the platform promotes a plethora of modern interior design concepts from exhibitors in India and around the world, it is important to bring attention to the native art forms that hold prominence in different states to truly aid the growth of Indian art and crafts. We are happy to have UPTPA on board as the first official state partner and are excited to see the innovations they will bring to the floor.”

The third edition of the trade fair is supported by ministry of textiles, Home Textile Federation of India and Export Promotion Council for Handicrafts and over 120 companies from India, Bangladesh, China, Korea and Russia.  (HO)

Fibre2Fashion News Desk – India

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