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Viral Desai of Zenitex Felicitated For Sustainability
May '17
The scenario is gradually changing as people are finally recognising successful entrepreneurs like Viral Sudhir Desai who are contributing towards sustainability and taking actions to save the society for a green future. A Young entrepreneur from Surat Viral Desai, CEO of Zenitex, A Textile Processing Unit, was invited as a Guest of Honour at prestigious B.D. Somani Institute of Art and Fashion Technology's annual fashion show "Silhouettes 2017", at Mumbai. Wherein, even his 10 year old daughter Jeeya, walked the ramp for well known fashion designer Mallika Durani. The show was graced by bollywood celebrities, fashion designers like Rocky S and Vikram Phadnis along with other well-known personalities of corporate and social arena.
Talking about it Raju Bhatia, HOD at the institute says, "We are an institute which is contributing with some of the best designers to the fashion industry for last two decades. Since last few years, we have focused on organising our most celebrated annual fashion show on specific themes which can convey a strong social message and inspire the youth. When we decided to keep this year's theme on 'Make in India' and 'Sustainability', CEO of Zenitex Pvt Ltd, Surat, Viral Desai was an obvious choice as a Guest of Honour. With his continuous efforts towards 'Make in India' vision and 'Sustainability' along with 'Go Green Initiative', Viral Desai rightly deserves to be honoured and felicitated as a role model for the new generation of entrepreneurs. Various national and international recognitions received by him at this young age is commendable and I think it's high time that we showcase young entrepreneurs like him as role models to inspire many other youngsters to keep a balance between business ambitions and social responsibility."   
As the Prime Minister Narendra Modi has positively launched "Make in India" Initiative to attract foreign investments to brand India, we need to highlight entrepreneurs like Viral Desai, who are implementing Sustainability, Green Energy, Energy Conservation and Environmental Protection in their business practices. These Business Celebrities can be the real Brand Ambassadors for "Make in India" initiative. Desai has been one such entrepreneur who donates all the money received for the endorsements, for a social cause to initiate a positive change in society.

Fibre2Fashion News Desk – India

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