After verifying Welspun’s quality and supply chain reliability processes, the Cotton Egypt Association has granted the company the right to use the Egyptian Cotton logo for five years until 2022. The two organisations will now work together to create programmes for promotion of Egyptian Cotton logo in the retail markets across the globe.
Welspun will invest a sum of $3 million in a stage wise manner over the next few years to support the joint initiatives.
“The sheer nature of Egyptian Cotton makes it a luxury to be cherished by all. Welspun wants the world to know about Egyptian cotton and we want to help promote it among the consumers and the makers alike. Welspun will help create marketing programmes and execute them using its extensive global network,” explained Dipali Goenka, CEO and joint MD, Welspun India.
Welspun is also exploring options for expansion of its Egypt operations to include a manufacturing facility for Egyptian Cotton home textile products. “We foresee an increase in demand for Egyptian Cotton and find an ideal condition for making Egypt one of our hubs for sourcing and manufacturing Egyptian Cotton products. We’re looking at the best option to utilise this opportunity,” added Goenka.
Widely regarded as an innovations driven company, Welspun India Ltd has filed for 27 global patents of which nine have already been granted. Apart from revamping its Christy brand to make it youth-friendly, Welspun is also increasing its global footprint with new stores in the US, China, Middle East and in the UK and working on increasing its associations similar to Wimbledon and Rugby World Cup.
The Cotton Egypt Association, established by the Egyptian ministry of industry and foreign trade and Alexandria Cotton Exporters Association, is mandated to manage, promote and protect the Egyptian Cotton and the Egyptian Cotton Logo worldwide. (RKS)
Fibre2Fashion News Desk – India
Textiles | On 18th Jun 2018
The digital textile printing sector is expected to have a compound...
Apparel/Garments | On 18th Jun 2018
The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...
Balavigna Weaving Mills Pvt Ltd
The biggest challenge that the weaving industry faces is high price
Textile & apparel bodies
Textile industry would like to see inclusion of cotton yarn under MEIS and ...
‘RT3 motto is: Do not check millimetres, check colours.’
Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...
Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...
Aizome, Asia's first Fairtrade denim brand, is all set to launch next...
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...