The resource centre will also conduct seminars and training workshops on the potentials of Australian wool. It will house a showroom, a library and an events space along with six other zones for visitors to increase their knowledge.
The resource centre is located in Kowloon Tower Landmark East building, and is designed by Hassell Studio.
Commenting on the resource centre, Stuart McCullough, managing director of The Woolmark Company said, “The Wool Resource Centre in Hong Kong is a multi-functional space dedicated to product and process innovation to be used by all our partners throughout the supply chain.”
“Woolgrowers can use the centre for industry presentations, supply chain partners can showcase their product or host a launch and designers can find inspiration and touch and feel the latest and greatest in wool,” he added.
Given Hong Kong's long history in the sourcing of Australian wool, the city was the logical choice to house the centre. Many global brands travel to Hong Kong for sourcing trips, and the city is also a key manufacturing hub for spinners and knitters.
The centre is a means of continuing the company's mission to inspire, connect and educate global brands. (MCJ)
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