Home / Knowledge / News / Textiles / Woolmark, Shoppers Stop celebrate merino wool in fashion
Woolmark, Shoppers Stop celebrate merino wool in fashion
30
Dec '17
Courtesy: Woolmark
Courtesy: Woolmark
The Woolmark Company in collaboration with Mumbai-based Shoppers Stop Limited focused on Australian merino wool at WoolFest 2017. As part of the Grown in Australia, Made in India campaign that highlights the farm to fashion journey of wool, WoolFest encouraged the use and integration of merino wool as a trans-seasonal fibre into the daily wardrobe.

"We are happy that the WoolFest 2017 has taken the farm to fashion story of Merino wool to newer audiences and have let them experience the versatility of the fibre first-hand. Our valued association with Shoppers Stop has furthered our effort in reaching out to consumers and encouraging them to use wool in fashion. The Grown in Australia, Made in India campaign showcases Merino wool along with India’s handloom industry and is an endeavour we will continue pursuing," The Woolmark Company country manager India, Arti Gudal said.

"We are delighted to partner with The Woolmark Company in this effort to promote and reinforce the use of wool and woolen apparel. The Woolmark Company is the leading custodian of wool quality standards and an established brand in the global fashion fraternity. We are delighted to give our customers the opportunity to experience the signature Woolmark experience," said Gopal Asthana, customer care associate & head - Buying & Merchandising, Shoppers Stop Ltd.

WoolFest 2017 was supported by a lucky draw contest and in-store wool installations. The contest that ran from December 8 to 17 targeted 30 Shoppers Stop stores pan India retailing wool apparel from fashion brands. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

Indian inter-ministerial group to study e-commerce issues

Apparel/Garments | On 19th Apr 2018

Indian inter-ministerial group to study e-commerce issues

The Indian Government has set up an inter-ministerial group to study...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Urmil Arya

Sushila International, a well established textile organisation established ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search