Home / Knowledge / News / Textiles / Woolworths taps Chinese market with online store
Woolworths taps Chinese market with online store
23
Dec '15
Australian supermarket giant Woolworths has joined the race to tap into the Chinese appetite for Australian products by opening an online store on Chinese website Tmall Global. It has engaged China-based eCargo Holdings to build and manage a Woolworths storefront on Alibaba's Tmall B2C online marketplace, the Australian media has reported.

Woolworths launched the store early this month with little fanfare, selling around 80 Woolworths and branded products including powdered milk, baby formula and vitamins.

ASX-listed eCargo will co-ordinate Woolworths' inventory, packing and distribution requirements, advise on brand entry strategy and undertake a wide-range of digital and social marketing activities for the retailer.

Rising demand for high quality food and dairy products produced overseas, particularly from China's affluent middle class has opened up a large market for Australian food and dairy products.

“Woolworths has established a store on the site to sell a small, selected range directly to Chinese consumers,” a spokesman said.

“While we have no significant plans for Tmall at this stage we will no doubt benefit from the experience it brings.”

According to one report, baby formula bought at Woolworths ends up being sold online in China at a big markup. There's big demand for “clean” goods from Australia, including vitamins. It's understood Woolworths will first be selling its own home brands.

China's total retail e-commerce sales would increase 133 per cent to $1.568 trillion in 2018, up from an estimated $672 billion this year, according to eMarketer.

Woolworths has been struggling, reporting flat sales as it deals with a more competitive market in Australia. In the first quarter, sales rose just 0.4 per cent to $11.064 billion for food and liquor. Woolworths expects profit to fall to between $900 million to $1 billion in the first half of 2016, a 28 per cent to 35 per cent drop when compared to the same six months last year.(SH)

Fibre2Fashion News Desk – India


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search