Home / Knowledge / News / Textiles / WRAP's new guidance to make clothes more durable
WRAP's new guidance to make clothes more durable
16
Dec '15
Retailers and brands can make a significant difference to extending the active life of clothes by making simple changes in the design and production phases, says WRAP, a British charity with a mission to accelerate the move to a sustainable resource-efficient economy.

WRAP has produced a new guide that focuses on how to make those changes. It has been developed with the help of companies signed up to the Sustainable Clothing Action Plan and the wider industry. It has been created in a user-friendly format to encourage designers and technologists to use it as part of their daily work, it said in a press release.

Underpinning the Sustainable Clothing Guide, is a clothing durability report with technical data on extending the life of clothes. Plus there are also a number of case studies (from Cath Kidston, F&F at Tesco, George at Asda, John Lewis and Stella McCartney) to share learnings from the industry durability trials.

WRAP claims its research has shown that extending the life of clothes by just nine extra months of active use would reduce carbon, water and waste footprints by around 20-30 per cent each and cut resource costs by £5 billion ($7.5 billion).

The benefits of producing more durable clothing include safeguarding against garment failure, strengthening brand reputation, cementing customer satisfaction and loyalty and reducing the footprint of the clothing industry, the release said. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: SGS

Textiles | On 1st May 2017

SGS develops test for microfibre in laundering

SGS Global Softlines has developed a new testing service to assess...

Textiles | On 1st May 2017

FESPA to showcase digital, screen, textile industries

Stage is set for FESPA 2017 at the Hamburg Messe, Germany during May...

Courtesy: Copenhagen Fashion Summit

Textiles | On 1st May 2017

Copenhagen Summit to focus on commitment to change

Copenhagen Fashion Summit 2017, a business forum on sustainable...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X