Epson secures first position in Indian inkjet printer market

In the first quarter of CY 2021, Epson’s market share was 50.85 per cent for the overall Inkjet market, according to the latest data published by market intelligence firm IDC’s Worldwide Quarterly Hardcopy Peripherals Tracker, Q1 2021. It has been leading India’s Inkjet market since 2017.

The company has also announced that its EcoTank printers are also marking two significant milestones, that of having completed 10 successful years in India and during this time having achieved a consolidated sale of over 5 million EcoTank printers, the company said in a press release.

In 2011, Epson introduced the concept of InkTank printing to the world announcing the sale of Epson L100 Inkjet printer and the L200 All-in-One printer – the world’s first integrated ink tank system printers. These printers were conceived to cater to the requirement of typical cost-conscious consumers in India and around the world. Since then, Epson has seen great success with its EcoTank printers and has continued to innovate and provide affordable, yet high performance printing solutions to help customers lower their cost of printing.

“We are delighted to retain our number 1 position in the Indian Inkjet market despite the changing landscape brought on by the pandemic. We have seen an accelerated change in business and customer behaviour and expectations resulting in cost, environmental and social issues gaining traction. Sustainability is a fundamental requirement for achieving this. Our EcoTank printers with Heat-Free technology are developed keeping in mind our vision to provide products and services that reduce costs and environmental impact. Epson will remain committed to using its original technology to create new value and change the way we live and work,” said Siva Kumar, senior general manager, Inkjet Printers at Epson India.

Epson continues to highlight the formidable advantages of low print cost, high page yield and the environmental benefits of its patented Micro Piezo Heat-Free technology in its EcoTank range of printers. Epson’s Heat-Free Technology helps consume less power, compared to Laser printers, thereby saving money and the environment. The company has also recently renewed the Environmental Vision 2050, a statement of its environmental goals for 2050, to achieve sustainability and enrich communities as it seeks to become carbon negative and underground resource free by 2050.

In the coming years, Epson’s focus will remain on reducing the environmental impacts of products and services and in supply chains, achieving sustainability in a circular economy and advancing the frontiers of industry through creative, open innovation while contributing to international environmental initiatives.

Fibre2Fashion News Desk (KD)