Though Indian football team has failed to secure its place in 32 teams playing FIFA World Cup, popularity of this exciting game grips people of tribal states of north-eastern India.
This could be the reason why Tribal Cooperative Marketing Development Federation of India Ltd's (TRIFED) convinced Baichung Bhutia, Maradona of Indian Football, to endorse tribal products.
Bhutia will give his heart and soul to TRIFED in its project of associating distinguished tribesmen to promote tribal products.
The celebrated sportsman, who belongs to the Bhutia tribe of the north-eastern state of Sikkim, visited the Tribe India showroom in Delhi.
TRIFED has a chain of 28 retail outlets under the name of Tribe India in 22 cities across the country.