ITMA's 31st 'Showtime' during July 10-13 in High Point, North Carolina
05 Jul '05
4 min read
Trade association ITMA brings all segments of the home furnishings industry together, in one place, at one time for Showtime. During the months of December and June this internationally acclaimed fabric market offers the most thorough fabric presentations in the western hemisphere, supporting timely decision-making in preparation for the April and October International Home Furnishings Market.
ITMA's marketing efforts encourage leading upholstery manufacturers, retailers, jobbers and over-the-counter businesses to attend the market, and to support ITMA members. This is done primarily through direct mailings form the ITMA office, and efforts on the part of our individual members. The consistent qualitative attendance at Showtime is testament to the success of that effort and much of Showtime's credibility rests in the fact that it is an industry driven event.
The Association's effort to promote its members, and provide them with access to all the major upholstery buyers is an ongoing process, not only during Showtime, but also throughout the year. Due to Showtime's visibility and recognition as a major industry event, ITMA has quickly become a source for manufacturers and other customers seeking information on suppliers. ITMA offers its Showtime Directory & Guide to inquiring companies and individuals year round.
Equal attention is given to the customer database. This is a comprehensive listing of the upholstery manufacturing companies, jobbers, furniture retailers and other customers we invite to Showtime. ITMA provides its members with this list to assist them in scheduling appointments prior to arriving in High Point for the market.