Several missions are organized annually targeting both existing and new markets. The leadership of the Minister and Deputy Minister facilitates access to high-level officials and businessmen of the countries visited. It also raises the profile of the missions and the participants.
The major agenda during of the trade and investment missions are: • Seminars where foreign participants are briefed on business opportunities available in Malaysia and are given updates on the Malaysian business environment. • One-to-one business meetings between the members of the mission and companies of the country visited.