Interviews
swiss+cotton has a new outfit
03 Aug '09
2 min read
The Swiss Textile Federation has upgraded its swiss+cotton quality label website: the design has now been harmonized with the www.swisstextiles.ch parent site; the structure of the contents is clearer and has been supplemented by new messages aimed directly at the consumer.
The Swiss Textile Federation website was upgraded last year; the site of the swiss+cotton Federation label has now followed suit and can be visited at www.swisscotton.ch.
The presentation of the site has been harmonized with that of www.swisstextiles.ch – having regard to brand-specific communication needs to enable consumers in particular to be made as fully aware of the meaning of the label as possible.
The site provides all the desired contents in a well-structured form, accompanied by attractive images:
- Basic information: what is the philosophy behind swiss+cotton and for how long has this quality mark existed? What grade of cotton is used to make swiss+cotton products? What are the benefits of products made to the swiss+cotton quality standard?
- Information for potential licensees: which standards and quality criteria must be met by
swiss+cotton? What licence opportunities exist? How and where can an application for the label be made? Which companies already possess the quality label?
- The website is now specifically focussed on consumers: which products are available in
swiss+cotton quality? What do they look like? And where can I buy them?
The latest news reports from the swiss+cotton environment will be included directly on the home page and can also be consulted via the “News” link – an attractive promotion for a label which conveys to the whole world the message of Swiss traditional values such as quality, reliability and trustworthiness embodied in high grade textile products.
The Swiss Textile Federation website was upgraded last year; the site of the swiss+cotton Federation label has now followed suit and can be visited at www.swisscotton.ch.
The presentation of the site has been harmonized with that of www.swisstextiles.ch – having regard to brand-specific communication needs to enable consumers in particular to be made as fully aware of the meaning of the label as possible.
The site provides all the desired contents in a well-structured form, accompanied by attractive images:
- Basic information: what is the philosophy behind swiss+cotton and for how long has this quality mark existed? What grade of cotton is used to make swiss+cotton products? What are the benefits of products made to the swiss+cotton quality standard?
- Information for potential licensees: which standards and quality criteria must be met by
swiss+cotton? What licence opportunities exist? How and where can an application for the label be made? Which companies already possess the quality label?
- The website is now specifically focussed on consumers: which products are available in
swiss+cotton quality? What do they look like? And where can I buy them?
The latest news reports from the swiss+cotton environment will be included directly on the home page and can also be consulted via the “News” link – an attractive promotion for a label which conveys to the whole world the message of Swiss traditional values such as quality, reliability and trustworthiness embodied in high grade textile products.
Swiss Textile Federation
Popular News
Leave your Comments
Therese Premler-Andersson
Textile Machinery Association of Sweden (TMAS)
Cary Vaughan & Jenna Wilson
Label - ace&Jig
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
