San Francisco-based Klout supports Aussie fashion retailer

12 Sep '12

4 min read

A whole new online Style Universe, online shopping platform JASU will be launching to the public late August, 2012. A one-stop Australian fashion e-commerce platform and lifestyle content channel, the site will showcase the best of Australian fashion.

During the website’s initial beta stage, JASU has embraced innovative new digital methods for recruiting its customer base. This is the first time a brand new online store has been Klout gated for its launch in Australia, and JASU will be fast tracking memberships for its founding members by measuring their Klout scores. Klout is a San Francisco based company that provides social media analytics to measure a user’s influence across his or her social network allowing only the socially visible and those who are trendsetters in their visual communities access to the platform.

Breaking into this new digital terrain calls for a new breed of ambassador, so for its launch phase JASU will be collaborating with a carefully curated array of fashion authorities, which they refer to as Stylemakers. Stylemakers are individuals whose styles are trend focused, and are passionate about both fashion and lifestyle. Comprised of a line up of Australia’s most connected fashion bloggers including Nicole Warne (Gary Pepper), Mandy Shadforth (Oracle Fox), Sara Donaldson (Harper & Harley), Sarah Willcocks (StyleMelbourne), Charmaine James (heart + bleecker) and illustrator Kelly Thompson with more to be announced. JASU’s Stylemakers were shot earlier this month in Broome by photographer Samantha Jarrett in a first-ever Australian campaign with an amalgamation of its best bloggers at the forefront. Shot in a varied selection of quintessentially Australian backdrops, each JASU Stylemaker was encouraged to promote the site via their own networks, updating their statuses and blogs with #JASU, and alluding to the site but not disclosing any further information. The JASU Stylemakers will generate website editorials that showcase their personal style and favourite items.

Revolutionising the meaning of shopping, JASU creates a new platform that puts partnerships first and foremost.

Already gaining the support of a line-up of leading Australian designers, the site will carry key pieces from myriad designers including, Dinosaur Designs, Dion Lee, Elke, Ellery, Gail Sorronda, Ginger & Smart, Gorman, Josh Goot, Megan Park, Rebecca Vallance, Romance Was Born, 2 by Lyn & Tony, with more soon to be announced.

Marking a departure from other online shopping platforms with its carefully curated editorials and trends, it is the close collaboration that JASU has with its designers and Stylemakers that will cement JASU’s status as not only an online shopping platform, but also a fashion resource.

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