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AireTronics signs agreement with JMPR Public Relations

28 Dec '05
2 min read

AireTronics Inc, the worldwide leading maker of patented, inflatable torso protective riding gear for motorcyclists and power sports enthusiasts, has contracted JMPR Public Relations for a variety of media and public relations projects promoting and encouraging the use of its safety jackets and vests.

AireTronics' garments are designed to inflate using a simple lanyard-driven triggering system in the event a rider "unexpectedly" leaves the bike, providing protection to a rider's chest, back, collarbones and internal organs.

AireTronics advanced manufacturing processes deliver quality garments that are stylish, comfortable in all weather and available in several classic styles including leather or nylon.

Now motorcyclists can ride with confidence, because when outfitted with an AireTronics device, it is like riding with a personal airbag which instantly surrounds a rider's torso with a protective cushion of air in the event of an accident or fall.

JMPR's special projects and initial media outreach efforts will include developing press materials and strategic plans to promote the Airetronics brand, targeting not only motorcyclists, but snowmobile, ATV, and personal watercraft enthusiasts, equestrians, stunt drivers, and participants in other extreme sports.

The agency will also develop and implement creative PR campaigns around the company's protective riding gear and help to broaden its consumer reach outside traditional motorcycle channels.

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