KarstadtQuelle - Patrice takes charge of Premium Group

18 Feb '06

2 min read

Mail order group KarstadtQuelle AG is advancing the positioning of its department store business. Therefore, it is combining several department stores into the newly founded Premium Group.

"We have extremely good stores in prime locations. This is why we are pursuing the strategy of steadily increasing the value of our department stores", stated Thomas Middelhoff, Chairman of the Management Board. "The Premium Group is the first step in this process. We are upgrading the positioning of our stores because we want to offer customers more service, more brands and a better shopping experience."

Patrice Wagner (38), Managing Director of the Berlin KaDeWe store, is assuming the management of the newly founded Premium Group, as a part of Karstadt Warenhaus GmbH, with immediate effect. Initially department stores such as KaDeWe in Berlin, Alsterhaus in Hamburg, Karstadt in Dresden, Karstadt on the Zeil in Frankfurt/Main and Hertie at the Munich main station will be brought together.

This segment will then be developed on a phased basis. The plan is to develop the Wertheim stores on the KuDamm and Schlossstraße in Berlin, Karstadt in Düsseldorf, Karstadt at Limbecker Platz in Essen, Karstadt in Cologne (Breite Strasse), Karstadt at the Lorenzkirche in Nuremberg, Oberpollinger in Munich as well as Karstadt in Stuttgart as Premium stores with outstanding locations, high-quality product ranges and brands and that these will then be part of the new group.

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