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Ben Bridge Jeweler says NSB's CRM solution success with in-store shows
19 May '05
7 min read
Ben Bridge Jeweler is an online jewelry retailer company. It used NSB's CRM solution in its inside-store show which has been successful through the show.
Exclusive merchandise and exceptional service It started with the simple idea of offering the finest jewelry with special attention to personal service. In 1912, Samuel Silverman, a fine guild watchmaker, opened a store in downtown Seattle. The company was purchased in 1927 by Samuel's son-in-law, Ben Bridge, and later expanded by Ben's sons.
Today, Ben Bridge Jeweler has more than 72 retail stores in 11 states, and will soon be opening in Minnesota.
Though Ben Bridge is now owned by Berkshire Hathaway Inc., it is managed by Ben's grandsons and still run according the family's original values. Exceptional quality and personalized service remain the foundation of its success. The retailer focuses their merchandising on fine jewelry and timepieces, which are sold and valued as cherished emotional investments, not on the basis of discounts or sales.
Ben Bridge employs more Registered Jewelers and Certified Gemologists of the American Gem Society than any other jeweler in the US. Associates receive gemological, sales, and product training, deliver a range of inclusive services, and take pride in developing lifelong relationships with their customers.
They have customers who purchase everything from $99 pins to $25,000 watches or diamond jewelry. The average buying cycle is 18 months, but it may be as long as 36 months, so They need to continually advise our customers of new opportunities.”
Exclusive merchandise and exceptional service It started with the simple idea of offering the finest jewelry with special attention to personal service. In 1912, Samuel Silverman, a fine guild watchmaker, opened a store in downtown Seattle. The company was purchased in 1927 by Samuel's son-in-law, Ben Bridge, and later expanded by Ben's sons.
Today, Ben Bridge Jeweler has more than 72 retail stores in 11 states, and will soon be opening in Minnesota.
Though Ben Bridge is now owned by Berkshire Hathaway Inc., it is managed by Ben's grandsons and still run according the family's original values. Exceptional quality and personalized service remain the foundation of its success. The retailer focuses their merchandising on fine jewelry and timepieces, which are sold and valued as cherished emotional investments, not on the basis of discounts or sales.
Ben Bridge employs more Registered Jewelers and Certified Gemologists of the American Gem Society than any other jeweler in the US. Associates receive gemological, sales, and product training, deliver a range of inclusive services, and take pride in developing lifelong relationships with their customers.
They have customers who purchase everything from $99 pins to $25,000 watches or diamond jewelry. The average buying cycle is 18 months, but it may be as long as 36 months, so They need to continually advise our customers of new opportunities.”
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