HSN launches new female apparel line

05 Apr '06

3 min read

Leading retailer HSN's catalog division, Cornerstone Brands, is launching "IOS" (Individual Original Style), an innovative new women's fashion apparel catalog exclusively designed for women 40 to 55 years old who want to creatively and passionately express their individuality through easy-to-wear fashion-forward choices.

Created by experienced catalog merchant TravelSmith Outfitters, the new vibrant women's apparel catalog is landing on front doorsteps now and coming to life live on the TV shopping network HSN April 9 at 2 AM and 9 AM; April 10 at 5 AM, 5 PM and 11 PM; and April 11 at 1 PM (all times EDT). The 48-page catalog targets baby-boomer women that are confident, vibrantly alive and respond to color and distinctive artistry in their clothing.

The IOS catalog is organized by color themes to express the emotion and design in each piece of fashionable apparel. With an eye towards colors that reflect the moods and beauty of nature, the new clothing line utilizes a wide range of fabrics, textures and embellishments to create one-of-a-kind pieces of wearable art. The IOS line covers the entire color spectrum, reflecting the beauty of nature from ocean blues to earthtones, in a range of flattering silhouettes.

"The coordinated introduction of IOS into the marketplace via catalog and TV-retail epitomizes everything we are striving to accomplish with the recent acquisition of Cornerstone Brands," said Rob Gruen, Executive Vice President of Merchandising for HSN. "Channeling the incredible power of the TV-shopping medium to support the introduction of a new catalog brand into the market is a formula for success when targeting this highly appealing demographic. Our IOS catalog team has done a terrific job developing an impressive collection of apparel that is sure to resonate with our customers."

More TravelSmith News... More Textiles News - United States Of America...