PrimaLoft collaborates with Mitsui on performance fabrics

06 Feb '14

2 min read

PrimaLoft, Inc., the world leader in comfort solutions, high-performance insulations and fabrics, has collaborated with Mitsui Bussan Techno products Co., LTD, a company specializing in the research and development of innovative textile technology, to manufacture PrimaLoft Performance Fabric.

Launched at last week’s Outdoor Retailer Winter Market in Salt Lake City, UT, the PrimaLoft Performance Fabric collection consists of a broad range of technical knits primarily developed for base layer applications.

“Performance and comfort are the hallmarks of PrimaLoft insulating products, and it made sense to extend our technology into a line of performance fabrics,” said Joe Rumiesz, Vice President, PrimaLoft. “Mitsui, who is known for its tremendous expertise in the design and manufacture of fabrics, has been a long-term partner with PrimaLoft in Japan and we are grateful for its collaboration on PrimaLoftPerformance Fabric.”

Created with the PrimaLoft ‘Feel the Performance™’ concept in mind, the fabric collection is categorized into Gold and Silver groupings to distinguish each fabric’s specific performance and potential end-use.

The high-performance Gold group includes knits positioned as PrimaLoft Performance Fabric Heat or PrimaLoft Performance Fabric Dry. The Heat collection delivers maximum comfort and temperature-regulating properties, and the Dry collection offers exceptional moisture management and rapid drying characteristics.

The Silver group features Merino wool/poly blends along with other knits constructed of technical fibers and advanced materials to provide moisture management, softness and comfort within a broad range of activities and weather conditions.

“Initial feedback on the fabrics has been great,” said Joy Gruver, Business Development, Mitsui Bussan Techno Products Co., LTD, representing PrimaLoft Performance Fabrics. Brand designers we’ve met with who use PrimaLoft brand products in their product lines view the new fabrics as a natural fit and reinforcement to the PrimaLoft story, which is all about comfort and performance,” added Gruver.

About PrimaLoft:

PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft, Inc. is the research and development leader in high performance insulations and performance fabrics, which provide warmth and comfort from head-to-toe. Its family of products is manufactured in the U.S., Europe and Asia.

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