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Restoration Hardware to launch new brand, Brocade Home
12 Aug '06
1 min read
Restoration Hardware Inc officially announced the launch of its new brand, Brocade Home. The brand will premiere in September with the mailing of an innovative home catalog. Customers can preview the brand and request a catalog through the website: www.brocadehome.com.
Gary Friedman, the Company's President, Chief Executive Officer and Chairman, stated, "We are excited about the introduction of Brocade Home, a fashion home brand targeted at the broader value market with a unique and feminine point of view. The brand launches with a catalog this fall, and our plan is to develop a multi-channel retailing platform over the next several years."
Brocade Home was developed by Lisa Versacio, who joined Restoration Hardware a little over a year ago from Williams-Sonoma Inc. where she was responsible for developing and launching the West Elm brand.
Ms. Versacio added, "The Brocade Home aesthetic fuses the past with the present. Beautiful, rich fabrics and materials give the brand a look that is romantic and seductive, with a touch of something unexpected."
Restoration Hardware Inc is a specialty retailer of high quality home furnishings, bath fixtures and bathware, functional and decorative hardware and related merchandise that reflects the Company's classic and authentic American point of view.
Gary Friedman, the Company's President, Chief Executive Officer and Chairman, stated, "We are excited about the introduction of Brocade Home, a fashion home brand targeted at the broader value market with a unique and feminine point of view. The brand launches with a catalog this fall, and our plan is to develop a multi-channel retailing platform over the next several years."
Brocade Home was developed by Lisa Versacio, who joined Restoration Hardware a little over a year ago from Williams-Sonoma Inc. where she was responsible for developing and launching the West Elm brand.
Ms. Versacio added, "The Brocade Home aesthetic fuses the past with the present. Beautiful, rich fabrics and materials give the brand a look that is romantic and seductive, with a touch of something unexpected."
Restoration Hardware Inc is a specialty retailer of high quality home furnishings, bath fixtures and bathware, functional and decorative hardware and related merchandise that reflects the Company's classic and authentic American point of view.
Restoration Hardware Inc
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