LNJ Bhilwara presents new face of RSWM Limited

14 Sep '06

2 min read

Rajasthan Spinning and Weaving Mills Limited (RSWM), a leading integrated player in the textiles sector in India, now becomes RSWM Ltd. Corporate makeover initiative comes and after the final approval by the ROC on July 31, 2006.

Since it's inception in 1961, RSWM has gone from strength to strength. Incorporating the far sighted vision of the founder, it has moved from core strengths and specialties like grey, dyed & mélange yarn to widen the portfolio and expand into Fabric (Mayur Suiting), Technical textiles like Flame Retardant Fabric, Ready to wear garments and now Denim.

Said Mr. Riju Jhunjhunwala Jt. MD RSWM Ltd “ Apart from merely broadening our inventory base, we have consciously been incorporating best industry practices and strategizing towards keeping a step ahead of developments in both technology as well as markets. RSWM ltd has benchmarked the industry, as one of the earliest and largest exporters to high fashion markets like Europe & USA."

"As forward integration the company has stepped into the next dimension, by creating a new and dynamic image. This meant a new logo and a name that is founded on its proud heritage, along with an open, generic attitude, to cater to the Company's ambitious and rock-solid expansion plans”.

The three Crescents in ascending sizes strongly connote the growing nature of RSWM. The crescent shape is symbolic of superlative quality, purity in nature and global (in fact cosmic) stature.

The color Black connotes the strong heritage the Company enjoys, along with unity and reliability, while the color Gold reflects passion, excellence, superlative quality and the diverse expansion in the product range. The fine, international font used symbolizes compactness, along with unity and strong bonds.

”The three colours of the crescent represent different values: Black is the beginning of everything. It predates all that is new. Thence emerges light and colour. Thus black is also the umbilical cord that links us to our heritage. Gold stands for wealth – of knowledge, achievement, material gains – it takes us forward with passion and excellence and also connotes the diverse expansion of the group” Mr. Jhunjhunwala further added.

Rajasthan Spinning and Weaving Mills Limited

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