MaryJane to design new bedding line for Homestead

01 Nov '06

3 min read

Homestead announces that they are gearing up for the national launch of their new line of bedding and decorative accessories, MaryJanesFarm Home, designed by MaryJane Butters. The program, exclusive to Belk, is set to commence February 2007 and will be available in over 200 stores and on Belk.com.

MaryJane Butters is the creator of the lifestyle brand MaryJanesFarm, celebrating her passion for farmgirl living and the beauty she discovers everyday on her organic farm in Moscow, Idaho. MaryJane Butters is known for her books and magazines, that give amazing tips and ideas on anything from needlepoint to organic gardening, as well as her organic food products.

"All the elements that make MaryJane who she is are beautifully translated into the MaryJanesFarm Home collection," said David Greenstein, CEO of Homestead. "Her ardor for spreading the message of maintaining our environment is invigorating. The timing of her launch could not be more perfect as there is a continuous growing demand for eco-friendly products. However, it is our endeavor to turn what many view as a trend into a way of life. And this collection allows consumers to start with the home and do it with style."

The MaryJanesFarm Home collection is a spirited tribute to all that she loves and everything that consumers will adore. A color palette that captures the essence of a breathtaking rustic backdrop features bright sunshine-favored yellows, an assortment of rich greens, gentle blues and garden-inspired reds.

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