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Textile company Yakovlevsky to be renamed NordTex

15 Nov '06
3 min read

Yakovlevsky's decision on renaming is connected to basic changes which have taken place in activity of holding for last years. It speaks integration of the Company and development of new fields of activity. For fourteen-year history has grown from an initial format that has demanded to reconsider some components which have lost the urgency of business, including the former name.

For a moment any of components of a former name –'textile', 'holding', “Yakovlevsky” any more did not correspond to a modern condition and strategic plans of the Company. In particular, definition "textile" is too narrow because of active development adjacent with manufacture of fabrics of directions - direct sales and finished articles. At the moment it has the advanced system of selling and offers the market various textile production, and not only own manufacture.

The organizational - administrative structure on type "holding" at the moment also is not actual for the Company. In 2000 all actives of the enterprises have been consolidated and full integration of their operational activity is made - today the Company works by principles of corporation.

And, at last, historical name “Yakovlevsky” has been connected with Yakovlevsky combine which linen fabrics originally made base assortment of the company. Meanwhile, some years has no attitude neither to the combine - namesake, nor to his production.

It is sure that it will provide more precise positioning the company in the market. The name – “NordTex Corp” is chosen not casually. The general director of the Company Jury Yablokov notices: "in the name "Corporation “NordTex Corp” conviction is incorporated that development of textile business in Russia (in the north from countries of Southeast Asia traditionally known for the textile production) is perspective and competitive ".

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