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New trade name architecture for Heimbach paper machine clothing
04 Dec '06
1 min read
Heimbach Group has introduced new trade name architecture for its paper machine clothing.
Each new product name now immediately communicates the respective specific characteristics - embedded in a standardised overall concept. Greater transparency and clarity are the premise for Heimbach's new trade name architecture.
All products can be associated with the three different clothing sections of the paper machine - forming, pressing and drying - from the first stem in the name. Supplementary syllables differentiate between the products within the section through manufacturing technology, for example.
Heimbach GmbH & Co KG is a designer and manufacture of paper machine clothing, and specialty fabrics for filtration and technical textiles.
Each new product name now immediately communicates the respective specific characteristics - embedded in a standardised overall concept. Greater transparency and clarity are the premise for Heimbach's new trade name architecture.
All products can be associated with the three different clothing sections of the paper machine - forming, pressing and drying - from the first stem in the name. Supplementary syllables differentiate between the products within the section through manufacturing technology, for example.
Heimbach GmbH & Co KG is a designer and manufacture of paper machine clothing, and specialty fabrics for filtration and technical textiles.
Heimbach Group
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