Even if the export environment is not very fruitful for Chinese enterprises, Fushilai brand, one of the famous sports shoe manufacturers in China, is likely expand its share in European middle-grade market. Unlike other Chinese-made shoes, which can resist water for only 24 hours, Fushilai brand of shoes can remain water-proof for 48 hours flat.
Presently, water-proof shoes produced by Fushilai enjoy high demand in the international market. In order to enlarge its global market share, the company has set up foreign trade departments in many provinces like Zhejiang and Guangdong as also in Jingjiang city.
Company officials said these water-proof shoes, which target middle- and high-grade markets, would not be affected by the anti-dumping tax.
Fushilai Company has developed some new function-shoes like steelhead shoes, golf shoes and fishing shoes.