A youthful India at 60!

22 Aug '07

2 min read

Sixty-years after its Independence, India has come a long way from the shackled, poverty-stricken country that it once was. Today's India is roaring, and its echo is heard by the White House as well.

Even the country's economy is galloping, like a horse drunk on its youth and prowess. The Sensex sits sexy, demurely fluttering its eyelashes and inviting FIIs into its trap.

India at 60 is not wrinkled; instead, it has vibrant enthusiasm flowing in its veins. It is dying to break away and declare to the world the immense potential it has. This evolution is also mirrored by the brands that are part of the country's economic consciousness.

Take the case of the Bata chappals, the pre-Independence era footwear brand that has become a household name today. You cannot really enjoy your daily stroll if you are not wearing a Bata hawai chappal.

But even this decades-old, Rs 800-crore company has evolved with changing times. So in one stroke, while Bata is slated to open 70 new stores in the near future, it has bid goodbye to its signature blue Bata chappals.

And kudos to Bata's brand success story. For, this reliable shoe company with its 'sasta aur tikaau' image is Czech-born. If you've just fallen off your chair in utter shock, the credit goes to Bata's solid branding strategy.

The years ahead are already pregnant with enormous prospects for a country that houses global players keen on building an India that will overshadow the world in all fields.

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