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Eyewear firm Bushnell bags Americal Capital investment
22 Aug '05
4 min read
American Capital Strategies Ltd announced it has invested $117 million in the senior and junior subordinated debt of Bushnell Performance Optics, a leading designer and marketer of a diversified portfolio of branded, high-performance sport optics and premium eyewear products targeting outdoor and sport enthusiasts.
American Capital's investment supports Bushnell's acquisition of Michaels of Oregon Co, a leading manufacturer and marketer of accessories for the hunting, shooting sports and law enforcement industries. The combined entity will now operate as Bushnell Outdoor Products. Antares Capital Corporation leads a syndicate providing a senior credit facility. Wind Point Partners is the majority owner of Bushnell.
"They are pleased to be investing with Wind Point Partners for the second time and supporting the acquisition of Michaels by Bushnell," said American Capital Chief Operating Officer Ira Wagner. "Bushnell has a rich brand history and maintains the number one or number two brand within each of the sport optics, outdoor technology, and hunting and shooting accessory categories in which it competes."
"Bushnell's extraordinary brand equity constitutes a distinct competitive advantage and barrier to entry while also serving as a contributor to the Company's strong margins," said American Capital Principal Todd Wilson. "Bushnell supports and cultivates its brands with substantial advertising and sophisticated marketing campaigns and a commitment to continuous product innovation and improvement. The Company maintains strong, long-standing customer relationships across multiple channels of trade and across several countries."
American Capital's investment supports Bushnell's acquisition of Michaels of Oregon Co, a leading manufacturer and marketer of accessories for the hunting, shooting sports and law enforcement industries. The combined entity will now operate as Bushnell Outdoor Products. Antares Capital Corporation leads a syndicate providing a senior credit facility. Wind Point Partners is the majority owner of Bushnell.
"They are pleased to be investing with Wind Point Partners for the second time and supporting the acquisition of Michaels by Bushnell," said American Capital Chief Operating Officer Ira Wagner. "Bushnell has a rich brand history and maintains the number one or number two brand within each of the sport optics, outdoor technology, and hunting and shooting accessory categories in which it competes."
"Bushnell's extraordinary brand equity constitutes a distinct competitive advantage and barrier to entry while also serving as a contributor to the Company's strong margins," said American Capital Principal Todd Wilson. "Bushnell supports and cultivates its brands with substantial advertising and sophisticated marketing campaigns and a commitment to continuous product innovation and improvement. The Company maintains strong, long-standing customer relationships across multiple channels of trade and across several countries."
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