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Blue Dart launches SURFACELINE
12 Sep '07
3 min read
Blue Dart Express Ltd on September 11, 2007 has announced the launch of its ground express service, SURFACELINE, in the country. This launch affirms Blue Dart's unique capability of offering end-to-end express distribution solutions.
Blue Dart has already established its market lead in the domestic air express segment with a market share of 41.7% and continues to be the only player offering an unrivalled domestic air payload of 300 tonnes per night.
Blue Dart has been continually investing in building a sustainable and robust infrastructure ahead of the curve to support its business, and help facilitate the trade and commerce of this country.
It reaches out to 14,600 locations with its current air express network, and the new ground infrastructure will augment its capability through expansion to 17,500 locations. This new initiative will enable Blue Dart to extend its leadership position in air express to the ground express segment over the next five years.
Speaking on the occasion of the launch, Anil Khanna, Managing Director Blue Dart Express, said, "Our objective is to be the unmatched, premium, complete end-to-end service provider in the domestic distribution space, focussing on the needs of our customers."
"The rapidly improving road infrastructure provides us with an opportunity to achieve this goal. We plan to invest Rs 1000 crore approximately over the short to medium term in air infrastructure, aircraft, and ramping up of ground infrastructure with state-of-the art facilities, transit hubs, with hi-tech material handling equipments among others."
Blue Dart has already established its market lead in the domestic air express segment with a market share of 41.7% and continues to be the only player offering an unrivalled domestic air payload of 300 tonnes per night.
Blue Dart has been continually investing in building a sustainable and robust infrastructure ahead of the curve to support its business, and help facilitate the trade and commerce of this country.
It reaches out to 14,600 locations with its current air express network, and the new ground infrastructure will augment its capability through expansion to 17,500 locations. This new initiative will enable Blue Dart to extend its leadership position in air express to the ground express segment over the next five years.
Speaking on the occasion of the launch, Anil Khanna, Managing Director Blue Dart Express, said, "Our objective is to be the unmatched, premium, complete end-to-end service provider in the domestic distribution space, focussing on the needs of our customers."
"The rapidly improving road infrastructure provides us with an opportunity to achieve this goal. We plan to invest Rs 1000 crore approximately over the short to medium term in air infrastructure, aircraft, and ramping up of ground infrastructure with state-of-the art facilities, transit hubs, with hi-tech material handling equipments among others."
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