EU shopaholics hook on to net for Christmas season

14 Nov '07

2 min read

comScore Inc, a leader in measuring the digital world released the results of a study of the online shopping plans of European consumers in the run-up to Christmas.

The survey, which was conducted online between October 22 and 28 in the U.K., France, and Germany, revealed that while total retail spending for the holiday season will likely be up only slightly versus year ago levels, online spending is expected to grow strongly.

• On average, 62 percent of respondents in the three countries expected to spend about the same on their Christmas shopping as they did last year, with 20 percent expecting to spend more and 18 percent expecting to spend less, indicating that total spend is likely to be up only slightly versus last year

• However, 36 percent of respondents expect to spend more online on their Christmas shopping than they did last year while 50 percent expect to spend the same and only 14 percent expect to pay less.

“Online sales appear set to continue growing at a much faster rate than total retail sales and could be the difference between an ok Christmas and a great Christmas for some retailers.” said Bob Ivins, comScore EVP of International Markets.

“The popularity of online shopping is set to reach an all time high this year, as time squeezed consumers - armed with high speed access and experience with the online channel – can be expected to spend more time shopping and buying Christmas gifts online.”

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