Interviews
News Flash
Mr. Fendrich new President & COO of Simmons
25 Dec '07
3 min read
Simmons Bedding Company, a leading provider of premium-branded bedding products, announced that Steve Fendrich has been named president and chief operating officer (COO) effective January 1. Mr. Fendrich will report to Chairman and CEO Charlie Eitel and is succeeded by Dominick Azevedo, senior vice president of sales, who will assume the role of executive vice president of sales.
In addition to Mr. Azevedo, Tim Oakhill, executive vice president of marketing, Rob Burch, executive vice president of operations, Scott Smalling, president of Simmons' specialty division, and Paul Bognar, president of Simmons Canada, will also report to Mr. Fendrich under the new structure.
“Steve's more than 24 years of experience in the bedding industry has helped us to gain a deeper understanding of our retailers' needs, which, in turn, has contributed to record sales despite a very competitive environment,” said Mr. Eitel. “Steve's vision and motivation have driven us to strive for excellence in all areas of our business. I could not be more pleased about this appointment and look forward to continued success with Steve at the helm.”
Under Mr. Fendrich's leadership in sales, Simmons has gained considerable market share as a result of ten successive quarters of domestic sales growth. Mr. Fendrich has been instrumental in devising and overseeing the company's strategy to compete at a broad range of retail price points, which has been one of the principal drivers of sales growth.
In addition to Mr. Azevedo, Tim Oakhill, executive vice president of marketing, Rob Burch, executive vice president of operations, Scott Smalling, president of Simmons' specialty division, and Paul Bognar, president of Simmons Canada, will also report to Mr. Fendrich under the new structure.
“Steve's more than 24 years of experience in the bedding industry has helped us to gain a deeper understanding of our retailers' needs, which, in turn, has contributed to record sales despite a very competitive environment,” said Mr. Eitel. “Steve's vision and motivation have driven us to strive for excellence in all areas of our business. I could not be more pleased about this appointment and look forward to continued success with Steve at the helm.”
Under Mr. Fendrich's leadership in sales, Simmons has gained considerable market share as a result of ten successive quarters of domestic sales growth. Mr. Fendrich has been instrumental in devising and overseeing the company's strategy to compete at a broad range of retail price points, which has been one of the principal drivers of sales growth.
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
