VTOF to introduce O-Wool Washable at 'Project OR'

12 Jan '09

2 min read

Vermont Organic Fiber Company (VTOF), the nation's leading organic wool provider, will introduce "O-Wool Washable," the nation's first washable wool fabrics made with organic wool grown and certified to the U.S. Department of Agriculture's (USDA) organic standard, at the Outdoor Retailer (OR) show in Salt Lake City, UT January 22-25, 2009 (booth 255-308).

In addition, VTOF president Matthew Mole will present at OR's "Back to America" seminar Thursday, January 22, 2009, from 12 to 1 p.m. in the Salt Lake City Marriott Downtown, Salon D.

VTOF has also contributed its new washable wool fabrics for use in the popular "Project OR" event. According to Outdoor Retailer, "Project OR commissions hand-picked five design students from top design programs around the country to produce a garment prototype that is original, an innovative use of performance and eco-friendly materials, and has a practical application for the outdoor market." Winners of the competition will be announced Monday, January 25, 2008, the last day of the show.

The washable wool fabric, now available in three outdoor apparel weights, (150g/m2, 220g/m2, and 250g/m2), uses the "3e-WOOL®" process (ecological, essential, easy care) to prevent O-Wool from shrinking and "felting" during washing. The process, which meets the IWS TM 31 standards for machine washability, uses hydrogen peroxide and mechanical action instead of chlorine (which is harmful to the environment).

In addition, the innovative process uses one-third of the water used by traditional chlorine-based shrinking treatments and is certified to Oeko-Tex Standard 100, which tests textile products to ensure they are free from harmful levels of more than 100 substances known to be detrimental to human health.

Vermont Organic Fiber Company (VTOF)

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