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Sports inspired Champion's Collection from GRACE
18 Aug '10
2 min read
GRACE, a leading brand in the bed and bath linen category, has launched its unique bed sheet range based on a sports theme called “Champion's Collection”, for people who are passionate about sports, lifestyle activities and varied functional designs. Price range of the collection starts from Rs.579 onwards.
After doing a market research, we concluded that sports would be the most appropriate design direction to take, since it transcends age region and color preferences. There are many people in our country who are Sports & active lifestyle enthusiasts and also passionate about their association with products in these segments. 'Champion's collection' will not only attract children and youth but all those people who are spirited, passionate supports, lifestyle lovers and want themselves to identify with sports & lifestyle.
This new range will give consumers a chance to give their space an all together different and vibrant look with the print of their favorite games and animations on bed sheets & pillow covers. Designs in this collection, are topical yet has permanence, a range of products that are not just pretty visuals but also have an emotional connect with people.
GRACE, a home furnishing brand of GHCL is one of the few brands in the market today, offering quality fabric and designs at affordable prices owing to its control over the complete chain of the manufacturing process. GHCL is not only the largest integrated textile unit in the country with the capacity to make high quality fabric but also the preferred supplier of world class home furnishings to premium brands, all over the world.
The designs of new collection are contemporary and very colorful to make your bedroom look attractive and vivacious. GRACE unique collection will be distributed across the top Tier 1 & Tier 2 cities and towns through a mix of 1300 multi brand outlets (retailers) and large format stores.
After doing a market research, we concluded that sports would be the most appropriate design direction to take, since it transcends age region and color preferences. There are many people in our country who are Sports & active lifestyle enthusiasts and also passionate about their association with products in these segments. 'Champion's collection' will not only attract children and youth but all those people who are spirited, passionate supports, lifestyle lovers and want themselves to identify with sports & lifestyle.
This new range will give consumers a chance to give their space an all together different and vibrant look with the print of their favorite games and animations on bed sheets & pillow covers. Designs in this collection, are topical yet has permanence, a range of products that are not just pretty visuals but also have an emotional connect with people.
GRACE, a home furnishing brand of GHCL is one of the few brands in the market today, offering quality fabric and designs at affordable prices owing to its control over the complete chain of the manufacturing process. GHCL is not only the largest integrated textile unit in the country with the capacity to make high quality fabric but also the preferred supplier of world class home furnishings to premium brands, all over the world.
The designs of new collection are contemporary and very colorful to make your bedroom look attractive and vivacious. GRACE unique collection will be distributed across the top Tier 1 & Tier 2 cities and towns through a mix of 1300 multi brand outlets (retailers) and large format stores.
GRACE
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