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GOH boosts delivery speed, product quality: APM Terminals

08 Apr '19
2 min read
Pic: APM Terminals
Pic: APM Terminals

Speed of delivery and product quality, the essential factors in the apparel sector, benefit immensely from the garment-on-hanger (GOH) service offered by APM Terminals Inland Services, South Asia, part of the Maersk Group’s APM Terminals, a leading global port and inland services firm, according to Ajit Venkataraman, managing director of the South Asian arm.

APM Terminals is headquartered in The Hague.

In the conventional method, each garment is first ironed, folded, covered with plastic and then packed in a carton. These cartons are then sent to be stuffed into containers for export.

Once the containers are received at the end destination, they are taken to a work area, taken out of the carton, unwrapped and unfolded, dusted if not covered in plastic properly, ironed and then taken to the retail counter or shop floor for display, explained Venkataraman.

In that case, even a customs check involves extraction of cartons from the container, unpacking for inspection and repacking them, he told Fibre2Fashion in an interview.

But in the GOH system, the garments are individually placed on hangers, covered with plastic and the hangers are then hung in a specially-designed and fabricated garment holding system inside the container. Therefore, the garments stay in the same position across oceans till they reache the shop floor, Venkataraman said. (DS)

For the full interview, please click here.

Fibre2Fashion News Desk – India

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