Interviews
Kids wear business lures foreign companies
27 Dec '06
1 min read
Indian market for kids' products is estimated over Rs200 billion. According to a market research children between 8 to 12 years had spent about $1.18 trillion worldwide last year. The clothes market for kids is estimated to be of Rs70 billion.
Many companies are planning to invest in kids wear segment of the Indian market.
Walt Disney Company (India) is launching Disney jeans while Hucke AG of Germany, partnered with Novotex Exim India, to launch Whoopi, its brand of kidswear in India.
Italian brand Mona Lisa ties up with Kads Fashion India to target youngsters up to 15.
The Confederation of Indian Industry (CII) had organized a three-day exhibition-cum-conference, Kidex 2006 which ended on Sunday. The purpose of the exhibition was to develop an ethical standard of marketing for kids.
The event attracted over 60,000 children and parents. More than 80 companies seized the opportunity to showcase their products.
Many companies are planning to invest in kids wear segment of the Indian market.
Walt Disney Company (India) is launching Disney jeans while Hucke AG of Germany, partnered with Novotex Exim India, to launch Whoopi, its brand of kidswear in India.
Italian brand Mona Lisa ties up with Kads Fashion India to target youngsters up to 15.
The Confederation of Indian Industry (CII) had organized a three-day exhibition-cum-conference, Kidex 2006 which ended on Sunday. The purpose of the exhibition was to develop an ethical standard of marketing for kids.
The event attracted over 60,000 children and parents. More than 80 companies seized the opportunity to showcase their products.
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Christian Guinet
French Textile Equipment Manufacturers’ Association (UCMTF)
Sirinada Preechawitayakul
Brand - Senada
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
