AussieBum to use Brightcove Online Video Platform

07 Dec '10

4 min read

Brightcove, the leading online video platform, announced its official launch of company operations in Australia, which will be headquartered in Sydney. The company also unveiled local customer wins including realestate.com.au (owned and operated by the REA Group), DMG Media and AussieBum, as well as partnerships with leading interactive marketing agencies The Frame Group, Daemon, RocketBoots and Gruden.

aussieBum is an Australian men's swimwear manufacturer.

The company's increased investment and commitment to the Australian market is being spearheaded by the appointment of proven local sales executives, including ex-Adobe and Macromedia veteran Mark Blair as Senior Director, Asia Pacific, and Peter Graves as Regional Sales Director, formerly of Different and analyst house Frost & Sullivan. Blair and Graves will report to Dennis Rose, Brightcove's vice president for the Asia-Pacific region.

With more than thirty years of sales, marketing and operations experience and formerly vice president and general manager of APAC for CITRIX Systems, Rose will continue to lead Brightcove's investment and expansion in Australia and across other key Asia-Pacific markets.

For the past several years, media businesses and marketing organisations throughout Australia have been adopting the Brightcove platform to support their online video initiatives, helping to accelerate Brightcove's growth and momentum in the country. Brightcove's new local operations and executive leadership in Australia will spur the next phase of growth in the country and will drive higher quality video experiences for organisations across industries.

“Australia is an exciting and fast-growing market for online video with demand coming from nearly every sector of industry and society,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “With the launch of local operations and a great new team in Sydney, we are excited to roll out our latest platform innovations to help customers and partners across the country take advantage of the online video opportunity across website destinations, social networks, and connected devices.”

Brightcove's online video platform is the most widely adopted cloud service for publishing and distributing professional video on the Web. More than 2,300 customers in 50 countries rely on Brightcove for video content management, player publishing, video syndication, monetisation and analytics. This year, Brightcove has fueled its growth with dozens of online video innovations that extend distribution, improve quality, remove complexity and generate value for customers.

realestate.com.au, DMG Media and AussieBum join a fast-growing list of more than thirty Brightcove customers in Australia taking advantage of the platform to deliver high quality video experiences across the Web and mobile devices.

“The Australian property market is a compelling space for high-quality online video experiences,” said Daniel Oertli, CIO for realestate.com.au. “We are pleased to be working with Brightcove as they arrive in Australia and look forward to a successful partnership.”

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