Home / Knowledge / News / Information Technology / Abof.com partners with IBM for scalable platform
Abof.com partners with IBM for scalable platform
24
May '16
IBM and Abof.com partner for millennial shoppers
IBM and Abof.com partner for millennial shoppers
Aditya Birla's online fashion portal, Abof.com has partnered with the software major IBM for a scalable platform, seamless order fulfillment options and customer engagement features in order to provide its shoppers an enhanced shopping experience.

Abof.com needed a competitive e-commerce solution provider to build an efficient platform that will eventually help the company target consumers better and increase brand loyalty. IBM offered the company order fulfillment and customer engagement options for a better consumer experience.

IBM has integrated a 3D virtual fitting room to the portal's store front; and after the integration of this feature, return rate has come down to zero with the e-commerce site. Its content management solution has enabled Abof.com to offer the visitors a superior search feature and curated fashion content.

Commenting on the partnership, Prashant Gupta, president and CEO of Abof.com said, “In order to tap and increase the market share in a highly competitive industry, it is imperative to differentiate ourselves from already established players.”

“IBM helped us to set up our online business in a record time of five months. With IBM's global expertise and local experience in e-commerce space, we are optimistic that the company will emerge as the most admired player in online fashion segment,” he added.

Additionally, Harriet Green of IBM said, “Many online retailers struggle to engage millennials in meaningful, thoughtful ways, all based on their behaviour and preferences.”

“Through this collaboration with IBM, Abof.com will create truly unique buying moments and ensure prompt delivery of each item, exactly the type of experience that builds brand loyalty,” Green said. (MCJ)

Fibre2Fashion News Desk - India


Must ReadView All

Sanjay K Jain, managing director, TT Ltd

Textiles | On 21st Sep 2017

TT’s Sanjay Jain elected new chairman of CITI

The Confederation of Indian Textile Industry (CITI), the apex body...

Textiles | On 21st Sep 2017

NRF urges US lawmakers to lower corporate tax rates

The National Retail Federation (NRF) has written to the US Senate...

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search