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Abof.com partners with IBM for scalable platform
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May '16
IBM and Abof.com partner for millennial shoppers
IBM and Abof.com partner for millennial shoppers
Aditya Birla's online fashion portal, Abof.com has partnered with the software major IBM for a scalable platform, seamless order fulfillment options and customer engagement features in order to provide its shoppers an enhanced shopping experience.

Abof.com needed a competitive e-commerce solution provider to build an efficient platform that will eventually help the company target consumers better and increase brand loyalty. IBM offered the company order fulfillment and customer engagement options for a better consumer experience.

IBM has integrated a 3D virtual fitting room to the portal's store front; and after the integration of this feature, return rate has come down to zero with the e-commerce site. Its content management solution has enabled Abof.com to offer the visitors a superior search feature and curated fashion content.

Commenting on the partnership, Prashant Gupta, president and CEO of Abof.com said, “In order to tap and increase the market share in a highly competitive industry, it is imperative to differentiate ourselves from already established players.”

“IBM helped us to set up our online business in a record time of five months. With IBM's global expertise and local experience in e-commerce space, we are optimistic that the company will emerge as the most admired player in online fashion segment,” he added.

Additionally, Harriet Green of IBM said, “Many online retailers struggle to engage millennials in meaningful, thoughtful ways, all based on their behaviour and preferences.”

“Through this collaboration with IBM, Abof.com will create truly unique buying moments and ensure prompt delivery of each item, exactly the type of experience that builds brand loyalty,” Green said. (MCJ)

Fibre2Fashion News Desk - India


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