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Aditya Birla deploys Dassault's 'My Collection' suite
22
Mar '17
Courtesy: Dasssault
Courtesy: Dasssault's
Dassault Systemes, a leader in 3D design software, 3D Digital Mock Up, and PLM solutions, has announced that Aditya Birla Fashion and Retail Ltd. (ABFRL), India’s largest fashion and lifestyle company, has adopted its “My Collection” industry solution experience to accelerate the time to market its fashion collections and increase consumer satisfaction.

ABFRL is India’s number one fashion lifestyle entity. The company recently engaged in a customer-centric strategy to develop innovative collections inspired by customers and trendsetters for its more than 7,000 points of sale across premium multi-brand stores and department stores. With Dassault Systèmes’ “My Collection,” the company has one digital solution to manage its collections from their initial concept to the retail environment.

Based on the 3DEXPERIENCE platform, “My Collection” helps manage the entire product lifecycle with digital continuity across inspiration, ideation, planning, design, development, sourcing, merchandising, visual assortment planning, and product marketing. A collaborative environment standardises and simplifies product development and sourcing processes across all collections and channels. “My Collection” enables ABFRL to connect internal and external stakeholders, integrate supply chains and improve visibility, flexibility, and decision support. ABFRL can reduce material and trim costs and eliminate production errors or delays.

Ashish Dikshit, business head, Aditya Birla Fashion and Retail Ltd. said, “We chose Dassault Systèmes’ ‘My Collection’ industry solution experience to replace our existing PLM solution after a thorough evaluation of various competing solutions. The combination of the technological superiority of the 3DEXPERIENCE platform, the visionary product roadmap, and the industry knowledge of Dassault Systèmes’ value-added reseller Simbus Technologies is a winning proposition for us and will help us to consolidate our market leadership and achieve key business objectives of speed to market, cost leadership, and profitable growth.”

Chris Colyer, vice president, consumer goods and retail industry, Dassault Systèmes said, “Aditya Birla Fashion and Retail is the latest example of how the largest fashion company in India is transforming its business by connecting its people, information and ideas with the 3DEXPERIENCE platform. Dassault Systèmes offers comprehensive, ready-to-deploy functionality for multi-category management in one environment with scalability to support growth. Brands and retailers can improve operational efficiency and reduce cost of goods by up to 30 per cent.” (GK)

Fibre2Fashion News Desk – India


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