Home / Knowledge / News / Information Technology / Applied DNA & Loftex show new recycled towels at NYC expo
Applied DNA & Loftex show new recycled towels at NYC expo
Mar '17
Courtesy: Loftex
Courtesy: Loftex
Applied DNA Sciences, Inc., provider of DNA-based supply chain, anti-counterfeiting, product genotyping, and product authentication solutions, and Loftex Home, makers of high-quality towels and home textiles, are showing “Innovate with CertainT”, the source-verified, recycled components in towels, at New York Home Fashions Market, from March 27 to 30, 2017.

Loftex is using CertainT, an integrated supply chain platform verifying authenticity from source to retail. With this platform, Loftex assures towels containing recycled plastic water bottles (PET) are, in fact, recycled. Applied DNA will add Loftex as a CertainT licensee. Loftex towels using CertainT are scheduled to start manufacturing the third quarter of 2017.

The first Loftex product as part of the “Innovate with CertainT” line is a terry bath towel with molecular-tagged, recycled PET, and cotton. The benefits of a blended cotton recycled PET towel are not only to be more sustainable, but also, to create a towel with superior absorbency and “quick dry” characteristics at no additional cost.

Specifically, Loftex is using Applied DNA’s Signature T molecular tags, and when combined with CertainT, will provide a single platform to tag, test, track, and trace products throughout a certified supply chain. The molecular tag is extruded into recycled components that create recycled PET fibre, with no impact to performance or quality of the fibre or filament yarns. Any piece of the towel can be forensically authenticated by detecting the molecular tag, ensuring its authenticity and origin.

Charles Gaenslen, CEO of Loftex Home said, “We adopted the CertainT platform not only because it aligned with our commitment to innovation and our product-development stream, but also, it provided the opportunity to bring consumers sustainable products that are authentic and traceable to origin. We are planning to expand our use of recycled PET in Loftex products, and will continue to work with Applied DNA on these projects and at no additional cost to the consumer.|”

Dr. James Hayward, president and CEO of Applied DNA said, “Loftex is one of our first customers to adopt the CertainT platform. Use of our CertainT logo signifies a product’s compliance with the company’s supply chain platform. This platform enables licensees to differentiate their brands based on authenticity. Platforms like CertainT will help companies like Loftex produce innovative products utilising an efficient and trusted traceability system with a fair return.” (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Equate posts best Q12018 results since inception

Textiles | On 21st May 2018

Equate posts best Q12018 results since inception

Equate Group's first quarter results for 2018 are the best since its...

Maharashtra govt to help textile units set up solar plants

Textiles | On 21st May 2018

Maharashtra govt to help textile units set up solar plants

The state government of Maharashtra has formed a panel to help set up ...

Over 60% retailers already have IoT platforms: IDC

Apparel/Garments | On 21st May 2018

Over 60% retailers already have IoT platforms: IDC

Retail organisations are adopting IoT platforms and more than 60 per...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search