Home / Knowledge / News / Information Technology / ASICS deploys MuleSoft's Anypoint platform for ecommerce
ASICS deploys MuleSoft's Anypoint platform for ecommerce
Sep '17
MuleSoft, Inc., a leading platform for building application networks, has announced that ASICS Global Digital, an ASICS division working for the development of Runkeeper and other consumer-centric digital platforms, has deployed Anypoint Platform, a leading solution for API-led connectivity, to enhance customer experiences across its subsidiary companies.

ASICS will leverage MuleSoft to power new ecommerce capabilities that will allow ASICS to build direct and personalised relationships with its customers across the globe.

ASICS selected MuleSoft to modernise customer experiences across all ASICS brands and digital channels. Since implementing MuleSoft in April, ASICS Global Digital has already completed its first project with Anypoint Platform. In just four weeks, MuleSoft’s Anypoint Platform enabled ASICS to drive the transition of ASICS Europe B.V. and other divisions to a new, modern ecommerce platform, built on Salesforce Commerce Cloud. By taking an API-led approach, ASICS Global Digital unlocked backend systems and promoted governed access to critical customer information, including real-time inventory, real-time pricing, and order statuses.

Dan Smith, senior general manager ASICS Global Digital said, “Our primary goal at ASICS Global Digital is to transform the way that we connect with consumers by creating innovative digital solutions. In many cases, our first step is implementing technology like MuleSoft’s Anypoint Platform to help organise the complex network of ASICS ecommerce sites and build direct to consumer communications.”

In its second project with MuleSoft, ASICS will leverage Anypoint Platform to roll out Salesforce Commerce Cloud across all ASICS brands including ASICS, Runkeeper, and Haglofs. By exposing existing IT assets through APIs, ASICS is creating an application network where systems can be used and reused to rapidly compose new applications. The Haglofs’ transition to Salesforce Commerce Cloud is expected to be delivered even more quickly as a result of the API-led approach used in the ASICS Europe B.V. project. ASICS will be able to reuse the core building blocks produced in the first project, such as APIs for order status, inventory and pricing. For example, the “ASICS Email API,” which was created in the first project to streamline communications to customers about order shipments and changes in product inventory, will be reused dozens of times as the e-commerce platform is rolled out globally. (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Pakistan’s FBR imposes 5% sales tax on cotton import

Textiles | On 21st Jul 2018

Pakistan’s FBR imposes 5% sales tax on cotton import

Pakistan’s Federal Board of Revenue recently withdrew sales tax...

Bangladesh drafts policy for Tk1,000 cr govt jute fund

Textiles | On 21st Jul 2018

Bangladesh drafts policy for Tk1,000 cr govt jute fund

Bangladesh will set up a Tk10,000-crore Jute Sector Development Fund...

Ahmad A. Al Sa’adi and Kwon Pyung-Oh display a comprehensive Memorandum of Understanding; Courtesy: Saudi Aramco

Textiles | On 21st Jul 2018

Saudi Aramco, KOTRA sign MoU for business cooperation

Saudi Aramco has signed an MoU with the Korea Trade-Investment...

Interviews View All

C Kamatchisundaram

ITME is an occasion not only to receive new leads but also to work on...

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search