Home / Knowledge / News / Information Technology / ASICS deploys MuleSoft's Anypoint platform for ecommerce
ASICS deploys MuleSoft's Anypoint platform for ecommerce
20
Sep '17
MuleSoft, Inc., a leading platform for building application networks, has announced that ASICS Global Digital, an ASICS division working for the development of Runkeeper and other consumer-centric digital platforms, has deployed Anypoint Platform, a leading solution for API-led connectivity, to enhance customer experiences across its subsidiary companies.

ASICS will leverage MuleSoft to power new ecommerce capabilities that will allow ASICS to build direct and personalised relationships with its customers across the globe.

ASICS selected MuleSoft to modernise customer experiences across all ASICS brands and digital channels. Since implementing MuleSoft in April, ASICS Global Digital has already completed its first project with Anypoint Platform. In just four weeks, MuleSoft’s Anypoint Platform enabled ASICS to drive the transition of ASICS Europe B.V. and other divisions to a new, modern ecommerce platform, built on Salesforce Commerce Cloud. By taking an API-led approach, ASICS Global Digital unlocked backend systems and promoted governed access to critical customer information, including real-time inventory, real-time pricing, and order statuses.

Dan Smith, senior general manager ASICS Global Digital said, “Our primary goal at ASICS Global Digital is to transform the way that we connect with consumers by creating innovative digital solutions. In many cases, our first step is implementing technology like MuleSoft’s Anypoint Platform to help organise the complex network of ASICS ecommerce sites and build direct to consumer communications.”

In its second project with MuleSoft, ASICS will leverage Anypoint Platform to roll out Salesforce Commerce Cloud across all ASICS brands including ASICS, Runkeeper, and Haglofs. By exposing existing IT assets through APIs, ASICS is creating an application network where systems can be used and reused to rapidly compose new applications. The Haglofs’ transition to Salesforce Commerce Cloud is expected to be delivered even more quickly as a result of the API-led approach used in the ASICS Europe B.V. project. ASICS will be able to reuse the core building blocks produced in the first project, such as APIs for order status, inventory and pricing. For example, the “ASICS Email API,” which was created in the first project to streamline communications to customers about order shipments and changes in product inventory, will be reused dozens of times as the e-commerce platform is rolled out globally. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.0%
No
13.0%
Skip
17.0%

Total Votes: 100

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.0%
No
30.0%
Skip
7.0%

Total Votes: 100

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.0%
No
9.0%
Skip
3.0%

Total Votes: 100

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.0%
No
8.0%
Skip
9.0%

Total Votes: 100


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search