Home / Knowledge / News / Information Technology / ASICS deploys MuleSoft's Anypoint platform for ecommerce
ASICS deploys MuleSoft's Anypoint platform for ecommerce
20
Sep '17
MuleSoft, Inc., a leading platform for building application networks, has announced that ASICS Global Digital, an ASICS division working for the development of Runkeeper and other consumer-centric digital platforms, has deployed Anypoint Platform, a leading solution for API-led connectivity, to enhance customer experiences across its subsidiary companies.

ASICS will leverage MuleSoft to power new ecommerce capabilities that will allow ASICS to build direct and personalised relationships with its customers across the globe.

ASICS selected MuleSoft to modernise customer experiences across all ASICS brands and digital channels. Since implementing MuleSoft in April, ASICS Global Digital has already completed its first project with Anypoint Platform. In just four weeks, MuleSoft’s Anypoint Platform enabled ASICS to drive the transition of ASICS Europe B.V. and other divisions to a new, modern ecommerce platform, built on Salesforce Commerce Cloud. By taking an API-led approach, ASICS Global Digital unlocked backend systems and promoted governed access to critical customer information, including real-time inventory, real-time pricing, and order statuses.

Dan Smith, senior general manager ASICS Global Digital said, “Our primary goal at ASICS Global Digital is to transform the way that we connect with consumers by creating innovative digital solutions. In many cases, our first step is implementing technology like MuleSoft’s Anypoint Platform to help organise the complex network of ASICS ecommerce sites and build direct to consumer communications.”

In its second project with MuleSoft, ASICS will leverage Anypoint Platform to roll out Salesforce Commerce Cloud across all ASICS brands including ASICS, Runkeeper, and Haglofs. By exposing existing IT assets through APIs, ASICS is creating an application network where systems can be used and reused to rapidly compose new applications. The Haglofs’ transition to Salesforce Commerce Cloud is expected to be delivered even more quickly as a result of the API-led approach used in the ASICS Europe B.V. project. ASICS will be able to reuse the core building blocks produced in the first project, such as APIs for order status, inventory and pricing. For example, the “ASICS Email API,” which was created in the first project to streamline communications to customers about order shipments and changes in product inventory, will be reused dozens of times as the e-commerce platform is rolled out globally. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

UK retail firms urge Hammond to ease business rates burden

Textiles | On 20th Nov 2017

UK retail firms urge Hammond to ease business rates burden

Top British retail company CEOs have urged UK finance minister...

L-R: Surya Ajay Agarwal (Director - Donear), Vikram Mahaldar (MD - OCM) & Rahul Rajendra Agarwal (Director - Donear)

Textiles | On 20th Nov 2017

Promoters of Donear Group acquire OCM Woolen Mills

The promoters of Mumbai-based Donear Group have announced the...

Courtesy: Cornell

Textiles | On 20th Nov 2017

Cornell’s tech allows customisation of woven fabrics

Cornell Professor Steve Marschner and Rhode Island School of Design...

Interviews View All

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search