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CART report says virtual reality & IoT trending in retail
22
Apr '16
Center for Advancing Retail & Technology (CART) in its Q1 2016 quarterly CART Retail Innovation Report identified virtual reality (VR) and Internet of Things (IoT) as emerging technology trends among US brands and retailers.

The report stated that VR and augmented reality are poised to transform the shopping experience. The IoT interest is on the rise and the tier 2 and 3 retailers in the US are getting into greater use of customer intelligence in marketing and merchandising.  Retailers are also taking interest in store infrastructure and equipment considering what stores will look like within the next few years.

“In this fast-paced world, retailers are increasingly having to place infrastructure bets on what stores will look like and how they will operate in the near to mid-future. All bets are that VR, in-store IoT and other emerging tech will quickly achieve critical mass, requiring retailers to foresee the impact and make decisions to accommodate those shifts now,” said Gary Hawkins, founder and CEO, CART.

The CART platform has over 45,000 users that provide great insight to what the industry is focused on and where it is going next. Retailers, wholesalers and brands utilise CART to research and connect with solutions appropriate for their businesses. (HO)

Fibre2Fashion News Desk – India

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