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Centric signs partnership with four new Russian companies

13 Aug '20
2 min read
Pic: Centric Software
Pic: Centric Software

Centric is bringing its best-in-class product lifecycle management (PLM) solutions to brands, retailers, and manufacturers in Russia, by signing partnerships with four customers in the region. Centric provides enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve digital transformation goals.

The company has signed partnerships with four customers in Russia since entering the region towards the end of 2019. Leading fast fashion company Limé, casual wear brand Finn Flare, young fashion brand 12Storeez and the leader of Russian and European labour protection market, developer, producer, and supplier of workwear, safety footwear, individual PPE and other accompanying goods, Vostok-Service, have selected Centric PLM to support strategic digital transformation goals such as creating a foundation for growth, reducing time to market while maintaining high quality standards, and facilitating seamless team collaboration with industry best practices and the newest technologies, the company said in a press release.

Centric PLM provides an actionable, single source of the truth for product-related data enabling fast go to market and efficient product management. Considered a necessary foundation technology for brands, retailers and manufacturers, Centric PLM enables streamlined digital collaboration across internal and external teams in order to drive product innovation, speed time to market and optimise costs. Centric’s PLM solutions have been developed hand-in-hand with 370+ companies representing 1,350+ brands worldwide, combining Silicon Valley expertise with industry best practices.

“Fashion and retail companies in Russia realise that digital transformation is imperative, especially in the wake of the massive disruption all markets are facing. Companies have suddenly transitioned to remote collaboration and are facing considerable uncertainty. They are looking for ways to optimise efficiency and productivity in order to cope with pressure on product margins and operating capital. Having the right technology in place to support these changes will determine whether businesses survive,” Konstantin Galkin, sales director in Russian Federation at Centric said.

“We’re delighted that so quickly after arriving to serve the Russian market, four innovative companies in Russia have selected Centric as a trusted partner. Centric PLM has a crucial part to play in building a strong digital foundation for Russian companies now and in the future, and we look forward to forging new relationships in Russia,” Chris Groves, president and CEO of Centric said.

Fibre2Fashion News Desk (GK)

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