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Checkpoint unveils E10 2.0 antenna for apparel retailers
Oct '15
Checkpoint Systems, Inc., a leading global supplier of merchandise availability solutions for the retail industry, has unveiled the EVOLVE MV E10 2.0 antenna, which features a highly customisable design and the ability to leverage powerful data analytics to empower loss prevention, operations, and merchandising apparel retail professionals.

In addition, the E10 2.0 comes in RF, RFID and dual-mode (RF/RFID) versions to meet the specific needs of retailers and enables them to future proof their business investments. For example, by allowing retailers to invest in RFID at a later point via an RFID upgrade kit, the E10 2.0 enables them to use their existing electronic article surveillance (EAS) RF solutions today and then use RFID when the time is right for their businesses. In dual-mode, only one tag is required for both inventory management and loss prevention.

According to Uwe Sydon, senior vice president of innovation, Checkpoint Systems, “Whether retailers want to adapt to existing store layouts, boost their brand messages or create a visual deterrent to theft, the E10 2.0 is ready to meet their needs. In addition, powerful data analytics enhance loss prevention and merchandising capabilities.”

The new antenna also is EMOPrint ready, which means retailers can obtain from Checkpoint full colour textile panels that are easy to modify on the E10 2.0. EMOPrint improves the appearance of the antenna, making the store entrance much more appealing, which is an important factor for apparel retailers.

Retailers can further customise the antenna by ordering from Checkpoint full colour graphic prints that are applied to the antenna base plates and RFID elements, to create a unique branded antenna solution. Some antenna areas are also available in colour options to meet a store's overall design scheme. In addition, the side of the antenna can be fully illuminated to create a high impact visual effect, according to a press release.

Checkpoint's data analytics for the E10 2.0 help merchandising and operations staff better understand store traffic, and ensure that store associates leverage RF/RFID investments appropriately, comply with store shoplifting policies and have systems always turned on and operating properly.

Integrated Visitor Counting is embedded in the new system that enables retailers to maximise the potential of their sales floor space, calculate shopper conversion rates and improve staffing allocations. (GK)

Fibre2Fashion News Desk – India

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