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Chinese clothing firm Shenzhen EIN chooses Centric PLM
27
Jan '16
Shenzhen EIN Clothing, a Chinese designer brand, has selected Centric Software's Product Lifecycle Management (PLM) solution.

As a domestic leader in designer women's wear, EIN strives to optimise internal management to carefully guard its brand DNA, shorten time to market, and improve product quality. EIN also wishes to enhance management in product planning, design research and development, and materials and fabric development as well as other operations.

With an excellent design research, development team, and rich hands-on experience, EIN attaches great importance to creative design. Centric 8 PLM will enable EIN to better manage its design assets, while facilitating the collaboration and communication between upstream and downstream teams, thus helping to inspire creativity.

For product research and development, Centric will help EIN build a PLM design management platform and a standard mechanism for managing creative designs to improve productivity and cost-effectiveness. A standardised library of materials and fabrics allows EIN to reliably manage vendors, maintain the consistency of materials and styles, and monitor development risks and delays in real time, according to a press release.

Ye Lin, the founder of EIN Clothing said, “We hope to optimise our management with PLM and therefore be more competitive in the market. Our major concerns were about the design and development process: product planning, creative design, product R&D, and materials and fabrics development. The Centric team fully understands our business and was able to tailor the solution to our needs.” (GK)

Fibre2fashion News Desk - India

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